…without action.  We love to share statistics, talk about issue, point the finger at someone else, tattle, etc.  We often feel like we have made a real difference just by making people aware of things.

However, if that awareness does not drive action, what did you really accomplish?  Many times these statistics, conversations and revelations do in fact motivate others to act, making it meaningful.

So the next time you take time to gain awareness, think about what you might do with this knowledge.

Similarly, the next time you think it is worthwhile or accomplishing something by making others aware, think about the action you are hoping results from it.  You might even consider if what you are about to bring up is even worthy of action either now or in the future.