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Goals of Sales Culture
Read MoreThe most important person in any sales culture is the customer. My goal is that we create a sales culture that truly supports our customers. Now that we’ve gotten the obvious answer out of the way, we can really discuss the issue. We must meet their needs, not simply do what they ask. In […]
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Balancing Sales & Engineering Cultures
Read MoreHSI Sensing has long been an engineering company. Our founder, my grandfather, was an engineer. His son in law Bud was the next president, also an engineer. Bud was followed by my uncle Tom, then my father David, both engineers. Now I am leading the company and big surprise, am an engineer. This culture puts […]
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